Citizen Journalists

As media continues to decentralize, breaking through with a clear, credible narrative has become increasingly challenging for brands—especially in complex categories like financial services. To ensure the value of innovative financial tools like Earned Wage Access reached the right audiences, we pivoted beyond traditional media and partnered with a new class of trusted voices: citizen journalists. The results speak for themselves: 85k likes, 11k shares, 4k comments, 3k saves