EarnIn x Tonya Rapley, My Fab Finance

To build trust and credibility in the financial wellness space, I partnered EarnIn with Tonya Rapley, a nationally recognized financial educator and founder of My Fab Finance, known for helping individuals break the cycle of living paycheck to paycheck and take control of their financial lives. This collaboration brought expert-driven storytelling to life across editorial and social channels. Through partnerships with platforms like theSkimm and Essence, we translated complex financial behaviors- like managing post-holiday debt and navigating everyday cash flow- into accessible, actionable guidance for a broad audience. By combining trusted expertise with culturally relevant distribution, the program positioned EarnIn as a practical, real-world financial tool—embedded within everyday money conversations and endorsed through credible, third-party voices.